For web Most tag management tools simplify the process but the old-school way you hardcode that on a webpage looks like this
How do I develop a customer persona?
Conduct a great prospect research s Although this may seem so obvious even if were living in 219 a lot of sales reps are poorly conducting their research before theyre outreaching to the prospects. We can find countless data on the Internet. Almost any information we need is at the top of our hand. Seriously. Let start with why. Why do we need to conduct in-depth research of our prospects? The answer is simple. More information we have about a prospect we will be able to better personalize the entire B2B sales process and user journey. We can send more personalized and engaged cold emails we will know what are his biggest pain points and what are his greatest desires. Let see how great prospect research s should look like Your most ideal buyer persona is the CEO of a SaaSpany with more than 1 employees and more than 1M in ARR. Here is how a good prospect data looks like (usually you will fill your information inside CRM or a spreadsheet but for readability purposes we will surface it in lines) Name Brian Halligan Title and Company CEO at Hubspot Previous experience Partner at Longworth Ventures and VP of Sales at Groove Networks (Acquired by Microsoft) Company Revenue $53M in ARR Company Employees 35+ Company Headquarters 2nd Floor Cambridge MA 2141 US CEOs city Cambridge MA Email @ @ LinkedIn s s Twitter Brian Halligan (@bhalligan) | Twitter s Education MIT 3 Sloan University of Vermont Biggest Pain Points (depending on your industry andpany) i.e. managing 1+ team members and keeping an eye on all of them Desired Oues i.e. Worrying less about the team progress and knowing what are employees doing to aplish thepany goals. Other aplishments Author of Inbound Marketing Get Found Using Google Social Media and Blogs and author of Marketing Lessons From the Grateful Dead. Selected as a Top-Rated CEO by Glassdoor in 214 215 217 and 218. Hobbies Practicing the guitar playing tennis and following the Red Sox. Another example is from Lemlist. As you can see below Do you see how the perfect prospect research s looks like? Keep in mind that here we outlined just basic information you can collect about someone. There are many more data that can be useful for your B2B sales process 3 but again the data you will use mostly depends on the product youre offering. Without a doubt the more information you have about the prospects there are bigger chances that they will respond to your cold email and eventually you will close the deal. The biggest problem here is that conducting such great research requires time and it not scalable. But at the end of the day you can create personalized sales campaigns and B2B sales process without personalized data. Sometimes it not just enough to find out someone email address write copy and send massive cold emails. You should add a little bit more high-touch to your B2B sales process. There more this topic is expanded into a blog with more information here How to Develop Refine and Optimize B2B Sales Process s Hope this Helps )
What are effective ways to build customer loyalty?
The best way to build customer loyalty is for a solution that tracks all engagement online of customers with their transactions and customer analytics directly via a cloud or mPOS System that integrates loyalty analytics and marketing. This is because digital natives operate both online and offline with many omnichannel touchpoints. So for example Retail brands that can do customer service and are seamless across all touchpoints create a frictionless customer journey. Please ignore these answers that are simply pitches for products customer loyalty must be done via more emotional customer-centric marketing campaigns that marry new features of the social media and content reality like video content visual networks like Instagram Snapchat Pinterest and YouTube with loyalty reward programs that are white-label where consumers directly relate to brands and not third party apps networks or loyal card gimmicks. If everything a consumer does online is tracked and rewarded with loyalty points it creates a kind of brand advocacy where user generated content and peer to peer influences of word-of-mouth best facilitates the development of brand trust. So to summarize the most effective customer loyalty must track on the line and sku level not just product marketing but customer-centric loyalty marketing across Cloud POS loyalty reward program and real-time location based SMS and Email offers that are personalized to the customer and are customer-centric white label messages from brands. As IoT bes more standardized this integration bes even more pervasive with real-time and location offers. Building customer loyalty in such a world where all touchpoints need to be integrated is best aplished by machine-intelligence assisted SaaS directly integrated via APIs with cloud POS where the holy grail is predictive analytics that can match the customer with the right product anticipating customer preferences while managing the sentiment analytics of each customer in their journey of trust reciprocity andmitment in relation to brands.