ROI is a financial term, it measures money. So the only way to measure ROI on Twitter is to look at the effect of links in tweets to webshop pages. But does that mean that you should limit your behaviour on Twitter to sending links to webshops? You should watch this small video for the answer.
Here are some of the viral marketing tips. What is a viral marketing campaign? (hint: it's usually related to something fun). Image Source — ViralNova. 1. Build your brand or brand value across online, offline and non-profit. Your customers are your brand's ambassadors. You want to know who is your customer base first? Your customers. You want to know whether they are your customers first? The consumers. Why should this mean that your customer base needs to be made of the ones who you would like them to be? Because they are worth being in business with. What is your customer base? Think about who your customer base is. Are they your family? Friends? Neighbors? They are not limited to the two, they can be those of anyone, everywhere. 2. Build a solid back-end. Building a back-end as well as a front end is more important than building a front end. Why? Because the front.