At Clickback, we use our own software in-house to send personalized cold email campaigns to a purchased list of contacts. There are those that tend to avoid this method of lead generation, because t confuse it with spam, simply because it’s unsolicited, but the two aren’t similar practices. Spam goes out to a large list of personal contacts with the intention of scaring or threatening someone into giving up their personal information. Cold email is a highly targeted B2B marketing method that aims to send content that’s both relevant and useful to contacts with the intention of turning them into warm, opted-in leads – not dissimilar to a Facebook ad. Clickback is a specialized bulk email sender that was built to send campaigns with 100% CAN SPAM compliance. It sends using its own proprietary IPs and domains, keeping your sender reputation in pristine condition. It has a powerful, built-in email verifier that runs your list through around 20-30 anti-spam and hygiene checks at the time of upload, so you never have to worry about landing on a blacklist. Plus, it has a live spam checker that helps to identify and eliminate problem areas with your campaigns, so you can be confident that you’ll land in the inbox. Cold email campaigns aren’t exactly commonplace, but t absolutely should be. On average, t return about $38 for every $1 spent, but it’s important that you’re following best practices and using the right tools when sending your campaigns. Hopefully that helps! Disclaimer. I work at Clickback.
You can use these elements to your advantage. I hope this helps, and thanks for asking. --------------- P.S. If you want to have a more in-depth discussion please read my post on how I get better with lead nurturing.